Killing the Biggest Myth in Web Design

Some thoughts about the Web:

“But how long must we infantilize the very people we’re building sites for? Why must we make these blanket judgements about the way all users read, based on the dimmest bulbs in the pack? Can we not acknowledge that the web is now a pretty big place, and generalizing about user behavior is pretty sketchy? Where is the room to say, if I treat my readers like adults, perhaps they’re more likely to act like adults?”

Ahem, brother.

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