the brand, the buzzword

Good Grips: Disability & Branding A double-whammy from usability expert AskTog extolling the virtues of good usability before branding.

“MBAs tend to be monomaniacal. They pick up one buzzword, then run with it for the next several years. Not long ago, it was ‘due diligence.’ They couldn’t buy a pack of chewing gum without first performing due diligence. Now, it’s branding, and they are running amok.”

A interesting read.

ISSN 1499-7894
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